How to Optimize Sales of Physical Products Online
To optimize sales of physical products online, there are three things you need to do; get more people to visit your site, get them to buy more, and make them want to come back. Here are a few of the most significant areas to focus on to boost sales.
Search Engine Optimization (SEO)
There’s just much you can do to improve your search ranking, and your competitors are already doing it. The higher your rank on search engines, the more people will end up on your site, so make sure you have all aspects of your website optimized from the code to the copy. Unless you’re an expert, it’s probably worth either hiring or consulting someone who is.
Build and market your brand
Branding and marketing are huge industries, and companies pay top dollar to make themselves and their products stand out There are so many ways you can approach this subject, so consider employing the services of a professional branding and marketing agency to help work and implement an effective strategy.
Build a reputation for excellent products, great prices, and great customer service. If you take care of your customers, they’ll happily tell all their friends about you, and great products just market themselves.
Social media presence
Having a social media presence is a great way to interact with your customers, give them news about new products or promotions, and keep in touch with their needs and expectations. It helps attract new customers and keeps them coming back for more.
Optimize User Experience (UX)
When people come to your website, you want their experience to be as positive as possible – if it’s annoying or frustrating, they’re going to leave.
Good pictures help make products more attractive, and the same goes for site copy. If possible, have copy professionally written, and provide high-quality photographs from multiple angles. You may also want to consider using videos.
The design and layout of the site should be as simple and easily navigated as possible. Users should find out everything they need to know about your products with ease.
Page load times are also critical. According to some estimates, your website could be losing 1 % of sales for every 1 00 milliseconds of loading time, so make sure your hosting and site design is appropriate.
Get in touch
Make your checkout quick and simple
When people have to waste time making an account and filling in a bunch of unnecessary details, they tend to give up and go somewhere else. Gathering information on your customers is good, but the tradeoff is a loss of sales.
Don’t force customers to make an account to purchase products, give them a choice and let them make the decision. You can always sweeten the offer by giving them a discount or voucher if they sign up.
Don’t spread the checkout process over multiple forms and pages. Keep everything together, and if it seems like too much when you look at it all at once, that means you need to cut some things out.
Make sure to provide plenty of payment options, if people don’t want to pay for your products the way you want them to, they may just abandon the purchase.
There are too many tips, tricks and techniques to even list in one article. With sales, discounts, upselling, cross-selling, bundling, coupons, limited availability, and countless others; salesmanship is half art, half science, and it pays to study it.
Make sure your website looks professional, and reputable, and consider product warranties and guarantees as they’ll make customers feel a little more secure in their purchases.
Doing any of the above will help, but if you want to optimize your sales correctly, you need to do all of them and more.